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Exclusive: Honda CEO disappointed by Crosstour sales, vows to make it successful (Autoblog)
Filed under: Car Buying, Tokyo Motor Show, Crossover, Honda
In a roundtable with reporters at an event related to the Tokyo Motor Show,
Tetsuo Iwamura, President and CEO of American Honda, told us that he's been
surprised by slow sales for the Crosstour:
> _"In the case of the Crosstour, I'm really disappointed because that's a
nice car, [with] very beautiful styling, and it gives very good driving
performance as well as packaging. But yet, we went a bit too far."_
The five-door CUV has been struggling since it went on sale as a 2010 model.
Through November, Honda has sold just 16,679 units this year - down nearly 36
percent from the 25,927 units tallied by this point in 2010. Honda had
initially projected annual sales of 40,000 units.
Iwamura confided that, in retrospect, launching the CUV branded as the Accord
Crosstour was probably a "misstep," so the company subsequently shortened its
moniker to Crosstour in order to give the vehicle more of a standalone
identity. In our 2009 First Drive article, we praised the Crosstour's solid
driving dynamics, but criticized it for awkward styling, poor packaging and
visibility, a short options list and premium ...
Autoblog
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